2018设计北京|主视觉形象发布





究竟什么样的色彩能够表达色彩的无穷无尽?

白是五彩斑斓的凝结、黑是变幻莫测的恣意流转。

What color exactly can express the inexhaustible contents of colors?

White is the gorgeous combination of various colors, and black is the unlimited transformation of unpredictability.



​2018设计北京将以黑白二色呈现主视觉形象,按传统写意风格进行重新诠释,通过墨痕的反复叠加来表现不同内容、不同层次、不同领域、不同观点的碰撞与融和。这样的碰撞与融合恰如设计北京——植根于历史悠久、文化丰富的中国北京,打造能够接纳来自不同国家、不同地区、不同文化背景的优秀设计平台,其包容性和差异性使得全世界的优秀设计师汇聚于此,在相互碰撞、交流的过程中不断打破隔阂与限制。

Therefore, 2018 Design Beijing will adopt the colors of black and white as the two main visual images, to express both collision and integration of different contents, different levels, different fields and different views through repeated expression of ink marks, for the purpose of innovatively interpreting in accordance with traditional freehand style. Such collision and integration are just like Design Beijing: despite rooting in Beijing, a city with long-established history and profound culture, it can create an excellent design platform to welcome designs from different countries, regions, and cultural backgrounds. Its inclusiveness and diversity have gathered excellent designers around the world here, to break barriers and restrictions in the process of mutual collision and communication.



数百个浓淡不一的墨痕渐次叠聚在白色画布之上,犹如一滴滴墨水融入清澈的水中,充满禅意,恰好暗合了设计北京的境界,设计源于生活并通过新的材质和充满差异化的视觉方式重新诠释生活,不断打破设计、艺术、生活间的界限。

As hundreds of different shades of ink pile up on the white canvas, just like drops of ink dissolving into clear water, the Zen-state image perfectly coincides with the ideal realm of Design Beijing. Design originates from life and reinterprets life through new materials and diversified visual approaches, to constantly break the boundaries between design, art and life.



2018,在首都北京,我们将完成一次可容纳各方表达的“设计互动”。在这个场域之中,设计也将被重新定义。

In capital Beijing, we will complete a “Design Interaction” that can accommodate all expressions. Here, the concept of design will also be redefined.