As the first publicity brand of training excellent designers, DESIGN 100 recommends and introduces outstanding designers and focuses on the services for designers. Through the expert-based nomination, the self and mutual recommendation of designers, and the display and recognition, it seeks young excellent designers and determines the finalists after the open discussion and selection of the design committee. Based on Art Beijing and Design Beijing, DESIGN 100 will establish a professional, large-scale and multi-channel popularization mechanism and builds a comprehensive popularization platform for designers which integrates design exhibition with academic exchange and business cooperation.