ABOUT DESIGN BEIJING

The 6th Design Beijing Fair will begin from the 30th of April to the 3rd of May, at the Beijing National Agricultural Exhibition Center in 2021. With the theme of “DESIGN THERAPY”, we are hoping to utilize the  healing power of excellent design works to conduct more powerful surroundings for everyday life.


The 6th Design Beijing Fair will insist on "Art - Design - Life" as the centre, based in Beijing and influencing Asia. It will always advocate art and design diversity, lead a new lifestyle experience, run through the new concept of open-mindedness and inclusiveness, uphold the spirit of serving brands and the general public, enhance the experience of human-art intermingling, build a professional and free art and design service platform, and open up an exchange and dialogue between traditional culture and life, heritage, technology, fashion and nature colliding and fusing.

Around the theme, we will continue to launch various special projects such as "Public Art","Perfect World", "Nature's Ballerina”, "Nature, Fashion, Technology", "Traditional,Couture,Culture" and "IP Photo Booth", in an attempt to break the shackles of the conventional concept and accomplish more experiments and breakthroughs, thus promoting more effective cooperation between brands, organisations, platforms and designers in the industry.




In this fair, Design Beijing introduces well-known Western design products while striving to create a new Chinese style. The exhibitors will cover a wide range of cultural and creative enterprises, including craft sculptures, jewellery, artist homes, trendy clothing, embroidery, calligraphy and painting, folk crafts, etc. Visual art, trendy music, creative beauty and multimedia entertainment will be used to achieve the healing unity of the five senses of "form, sound, smell, taste and touch" throughout the venue.





Design Beijing has set up aromatherapy machines in several indoor spaces to trigger visitors' experiences from the field of smell, realising the healing unity of the five senses of "form, sound, smell, taste and touch" throughout the venue. Large-scale art installations are used outdoors to create a new sensory experience, using art and design as the ethos of the venue, while exploring the multiple possibilities of the outdoor space, breaking the single spatial boundaries of tourism, dining and communication, and thus entering into a more open and free place. All catering for the fair is sponsored by 024. "024 is an online and offline commercial complex opening this summer in Sanlitun, bringing together pioneering artists and designers from around the world, aiming to open up the future of lifestyle through visual art, music, creative artwork and multimedia entertainment.

To better express the theme of "Design for Healing" and to convey to the public the humanistic concerns of outstanding brands and designers in the field of contemporary design in China and abroad, this year's Design Beijing presents the 2021 Design Beijing Creative Forum during the four-day exhibition, inviting a number of renowned artists and industry elites to share their insights, presenting the healing power of design for the soul, and sublimating the value of art in life. This year's Design Beijing will feature a four-day Design Beijing Creative Forum, inviting renowned artists and industry elites to share their insights, presenting the healing power of design for the soul and elevating the value of art in life.



To thank all the VIPs and brands for their support, the 2021 Design Beijing &Art Beijing VIP Party will be held on the evening of 2 May at the InterContinental Beijing Sanlitun. We will invite designers, artists, media elites, celebrities and so on all gathering together.